diff --git a/plugin.go b/plugin.go
index b6e9e6b..8d7cd3d 100644
--- a/plugin.go
+++ b/plugin.go
@@ -107,6 +107,12 @@ type (
 	}
 )
 
+var icons = map[string]string{
+	"failure":   "❗",
+	"cancelled": "❕",
+	"success":   "✅",
+}
+
 func trimElement(keys []string) []string {
 	var newKeys []string
 
@@ -266,6 +272,7 @@ func (p Plugin) Exec() (err error) {
 	case len(p.Config.Message) > 0:
 		message = p.Config.Message
 	default:
+		p.Config.Format = formatMarkdown
 		message = p.Message()
 	}
 
@@ -435,6 +442,8 @@ func (p Plugin) Send(bot *tgbotapi.BotAPI, msg tgbotapi.Chattable) error {
 
 // Message is plugin default message.
 func (p Plugin) Message() []string {
+	icon := icons[strings.ToLower(p.Build.Status)]
+
 	if p.Config.GitHub {
 		return []string{fmt.Sprintf("%s/%s triggered by %s (%s)",
 			p.Repo.FullName,
@@ -444,10 +453,11 @@ func (p Plugin) Message() []string {
 		)}
 	}
 
-	return []string{fmt.Sprintf("[%s] <%s> (%s)『%s』by %s",
+	return []string{fmt.Sprintf("%s*%s* [%s](%s)『%s』by %s",
+		icon,
 		p.Build.Status,
+		p.Repo.FullName,
 		p.Build.Link,
-		p.Commit.Branch,
 		p.Commit.Message,
 		p.Commit.Author,
 	)}
diff --git a/plugin_test.go b/plugin_test.go
index 6a89d7d..362f2ca 100644
--- a/plugin_test.go
+++ b/plugin_test.go
@@ -30,6 +30,7 @@ func TestMissingUserConfig(t *testing.T) {
 func TestDefaultMessageFormat(t *testing.T) {
 	plugin := Plugin{
 		Repo: Repo{
+			FullName:  "appleboy/go-hello",
 			Name:      "go-hello",
 			Namespace: "appleboy",
 		},
@@ -48,7 +49,7 @@ func TestDefaultMessageFormat(t *testing.T) {
 
 	message := plugin.Message()
 
-	assert.Equal(t, []string{"[success] <https://github.com/appleboy/go-hello> (master)『update travis』by Bo-Yi Wu"}, message)
+	assert.Equal(t, []string{"✅*success* [appleboy/go-hello](https://github.com/appleboy/go-hello)『update travis』by Bo-Yi Wu"}, message)
 }
 
 func TestDefaultMessageFormatFromGitHub(t *testing.T) {